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Today, tourism boards across many countries are targeting Indian Films and other Audio-Visual Content as a medium to showcase their countries as ideal destinations to attract tourist. For India, there is an equal opportunity to promote inbound tourism beyond popular destinations. Indian films and other Audio-Visual content can be a great platform to showcase to the world India’s rich culture heritage, its variety of travel destinations and diverse cuisines.

Presently, content production procedures in India are subject to multi-layered regulatory approvals, lack of production incentives, etc. Accordingly, decision-makers are faced with a challenging task ahead. To achieve the goal, it is imperative that a structured and step-by-step approach is followed.